| Stadium |
Cotton Bowl |
| Location |
Dallas, Texas |
| Operated |
1937-present |
| Conference Tie-ins |
Big 12, SEC |
| Previous Conference Tie-ins |
SWC (1937-1995) |
| Payout |
US$3,000,000 (2006) |
| 2007 Matchup |
Auburn vs. Nebraska (17-14) |
| 2008 Matchup |
Arkansas vs. Missouri (January 1, 2008) |
|
AT&T Cotton Bowl History
The Cotton Bowl is a United States college football bowl game played annually since 1937 at the self-named stadium in Dallas, Texas. On February 27, 2007, it was announced that the game will move to the new Dallas Cowboys Stadium in Arlington, Texas, in 2010. With the planned move, Cotton Bowl officials also began a campaign to become part of the Bowl Championship Series when the current contract featuring the Rose, Sugar, Fiesta, and Orange bowls expires in 2010.
Since 1996, the game has been sponsored by Southwestern Bell Corporation; however, it went through several name changes, first in 2000 when the firm adopted a standardized "SBC" branding reflecting its name it adopted in 1995, SBC Communications, and since 2006, after their acquisition of AT&T, and its subsequent name change, as the AT&T Cotton Bowl Classic. From 1989 until 1995, the game was sponsored by Mobil Oil and known as the Mobil Cotton Bowl Classic.
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