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Best Odds Research = Winning Bets
The task of the sports betting investor is to make his or her bet when the best odds for the selected entry are available. Only through researching and monitoring the lines can the best odds on a particular game can be ascertained.
 All throughout history, there have been events from which we can learn valuable lessons. There are explicit examples of disaster that can befall individuals who have not prepared thoroughly for the task at hand, or have not taken the time to think out and process the consequences for a certain decision or plan of action. Napoleon met his Waterloo because he underestimated his enemy. Santa Anna did not thoroughly think out the consequences of his actions when, in 1836, he annihilated a small group of nationalistic freedom fighters led by former Congressman and frontiersman, Davy Crockett. Santa Anna was, in turn, destroyed by the United States cavalry, led by Sam Houston, in the battle for Texas. In the sports world, the Baltimore Orioles underestimated the New York Mets in 1969. When the tide began to turn against Baltimore, the Orioles did not have the mental toughness or the resolve to change the pattern of the Series, and they proceeded to lose in five games, dropping the final four games of the Series in a row. In last year’s National League playoffs between the New York Mets and the St. Louis Cardinals, the Mets, who were playing at home, were not prepared to take the seventh game of the Series by being aggressive. Instead, they played not to lose and, when you compete in that fashion, you always lose.
 The same strategy is applicable to the sports betting industry. The investor who researches the sportsbook entries in search of the best odds is the bettor who will come out on top more often than not. The best odds on a certain play may be offered a few days before the event, perhaps at a time when the odds first are released. At other times, the best odds may become available for the bettor just before game time. It is important for the sports betting investor to research the lines and monitor the fluctuations in the odds over time in order to identify the best odds for his or her bet. It is through this research that the investment can be made at the optimum time when the best odds are available.
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